Switching Seats with Reed Sorenson

Reed Sorenson and Capt. Dustin Ripley

The Air Force has launched a multimedia marketing campaign called "Switching Seats" that centers on the parallels between Air Force and NASCAR. In this campaign, NASCAR driver Reed Sorenson and his crew participated in a multitude of Air Force events including Basic Military Training, a 30,000-foot air refueling mission and an F-15 orientation ride. Meanwhile, the Air Force men and women join the No. 43 crew in a NASCAR pit stop while racing against the clock.

"Taking a ride in an Air Force jet is unlike any training I've done for NASCAR," Sorenson said. "I have great respect for the Air Force and I'm honored to represent them in the No. 43 car."

The campaign includes a new NASCAR Web site http://airforce.com/interactive/nascar/ located on the recently redesigned airforce.com. It features Webisodes, a Reed Fanzone, car tips, workout tips and interactive capabilities including a tracker that uses Air Force Global Positioning System technology to monitor where the No. 43 car is at any time. It is a really neat site, you should check it out.

You can read the full press release here.

Reed Sorrenson and Kasey Kahne support Safe Teen Driving

Source:nascar.com

Allstate and Richard Petty Motorsports have joined forces to promote Allstate's Parent-Teen Driving Contract. One of this years first stops will be tomorrow, when Peachtree City, GA native Reed Sorrenson and his mother Becky (pictured below last year at Darlington) will host the Allstate Teen Safe Driving Pit Stop at Campbell High School in Smyrna, GA. The Allstate interactive Parent-Teen Driving Contract can be downloaded at www.allstate.com/teen. The idea of this agreement is for parents and teens to get together and go over guidelines that will lessen distractions on the road

During the race weekend, Reed and his pit crew will wear a specially designed wrist band with the message "GA-198" to honor the 198 teenagers in Georgia who lost their lives in car crashes in 2007.


photo:fastandfabulous.com

This is the third year of the Teen Safe Driving Pit Stop program sponsored by Allstate, the official insurance sponsor of RPM. The interactive, racing-themed initiative visits high schools in Sprint Cup Series race markets and features RPM drivers talking to parents and teens about ways to promote teen safe driving, including adoption of Allstate's interactive Parent-Teen Driving Contract, available at www.allstate.com/teen.

The contract is the centerpiece of Allstate's national teen driving campaign and enables parents to discuss safe-driving practices with their teens. It includes 'agreements' and 'consequences' for eight categories, including: speeding and tickets; time of day; crashes; number of passengers; drinking and driving; seatbelts; cell phones / music / other distractions and grades.

With Sorrenson, Kasey Kahne will headline the Pit Stop events this year. They will stop by select high schools prior to the Cup Series races in those markets to lead discussions about the risks associated with teen driving and to answer questions from parents and students. Joining them will be SPEED TV's John Roberts, who will serve as the emcee. Beginning in March, events are currently scheduled in Atlanta, Ga., Nashville, Tenn., Birmingham, Ala., and Philadelphia, Pa.

Do whaaaaaa? Talladega Review take 3

First off, just as a general sigh of relief...all girls made it home from Talladega alive and very well. Actually our trip home was quite luxurious, but more on that later.

So, even as I was packing I was a little apprehensive....what the hell was I getting myself into?? I mean really? I grew up in Daytona Beach, I have seen the craziest of Spring Breaks....Club 3 in Daytona was scary enough....how bad could this be??

On a low note, I will tell you I was nauseous when Martin Truex Jr wrecked...the look on everyone's face from the pit box and the running towards the car was scary.... I am really glad that he was ok, that it wasn't his fault and noone had to pull a Rhianna...next week punkins next week!

Lets get on to the high notes shall we? The trip itself was quite awesome. We were fed and given libations till we couldn't see. The first night was the most fun. Can I tell you how happy I that we are on a motor coach that had an endless supply of Red Bull...I really needed the extra energy, especially for Talladega Blvd.....the most fun was at that tent that was at the place with the thing about the stuff...dont really remember how this was THE apparent meeting spot. But there Tool was and let the party begin...all was well and we were introduced to this person and that person.

Met some guy that did sales or something for DEI...apparently this is an inside sales job as he had the personality of a pin. Have you met me? I can make friends with a fork! I was proper and inquisitive (as dur I have been in sales and marketing for 14 years) and I tried to find a common ground with him to no avail...moving on!

Then we run smack dab into Reed Sorenson and his wing man...great eyes, nice enough but did you know reed is another word for instrument as in a tool? Just saying. His wingman did a horrible job trying to save him from the claws of Blue shiny jacket Pinky Tuscadero from Grease...god bless him...he was really nice.

Saturday was awesome, Napped and watched football and ate and drank....perfect! Sunday was the race and at the end of the day my time in dega was well spent, well remembered and impressionable by all .

I will give you my two cents about the race. As you know, by default Tony Stewart is one of my favorites...thanks to Uncle Pete. I am glad that he won, but I am sad that Regan Smith not only didnt win but NASCAR didnt give him second. Thats just wrong. This is racing and this is what the fans pay to see....but that is bullcrap. What will be interesting is how this event will be portrayed in the media.I believe that this is a blessing for DEI...why?? THIS IS the bees knees for PR!!! If they pull it off right, which I have 100% confidence that they will...they can put Reegs smack dab in the Nascar Spotlight on the map as the driver who didnt go out like Cryle Busch...he is a good racer, took it like a man and god narmit deserves a fantastic sponsor next year.

Ok, I have been officially been in Alabama too long!