Monday, March 23, 2009

Switching Seats with Reed Sorenson

Reed Sorenson and Capt. Dustin Ripley

The Air Force has launched a multimedia marketing campaign called "Switching Seats" that centers on the parallels between Air Force and NASCAR. In this campaign, NASCAR driver Reed Sorenson and his crew participated in a multitude of Air Force events including Basic Military Training, a 30,000-foot air refueling mission and an F-15 orientation ride. Meanwhile, the Air Force men and women join the No. 43 crew in a NASCAR pit stop while racing against the clock.

"Taking a ride in an Air Force jet is unlike any training I've done for NASCAR," Sorenson said. "I have great respect for the Air Force and I'm honored to represent them in the No. 43 car."

The campaign includes a new NASCAR Web site located on the recently redesigned It features Webisodes, a Reed Fanzone, car tips, workout tips and interactive capabilities including a tracker that uses Air Force Global Positioning System technology to monitor where the No. 43 car is at any time. It is a really neat site, you should check it out.

You can read the full press release here.

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