Monday, May 4, 2009

Darlington Walls go retro thanks to Go Daddy

In honor of the tracks 60th year of racing, Darlington Raceway brings some nostalgia back this weekend thanks to Go Daddy.
Go Daddy, who is the race's presenting sponsor is a great match because they have spent a lot of marketing dollars in the NASCAR nation. Fairly, aside from the half naked Danica Patrick, it wasn't till Dale Jr did his testimonials that I even know who Go Daddy was. Dale Jr actually does a blog for Go Daddy on a regular basis. As far as the Fashionistas go, we love Go Daddy! They are English speaking and they are patient and they have sat with us on the phone for hours with technical support!

From the Darlington Raceway press release:

When spectators and competitors arrive at Darlington Raceway for the May 9th Southern 500 presented by everyone will notice one distinct difference – red and white retaining walls surrounding the track “Too Tough to Tame.”

“Giving the most famous walls on the NASCAR circuit a retro facelift seemed very fitting as part of our 60th celebration,” said track President, Chris Browning. “This is the first time since 1989 that the walls have been painted anything but white and it certainly reminds me of the early days of NASCAR racing.”

The walls are painted in 40-foot sections alternating red and white and took nearly 50 hours and 315 gallons of paint to complete. In addition to the red and white paint scheme, a retro font was used for the Darlington Raceway signage at the start/finish line.

Asked if he thought the new red and white paint scheme would make for a kinder, gentler wall Browning responded: “Ask Pearson or Yarborough how forgiving the walls were when they were racing here, but I know we will still see plenty of Darlington stripes in 2009.”

Darlington Raceway or the track “Too Tough to Tame” as it is known to many, is where the purest of NASCAR competition meets true southern hospitality. A NASCAR staple since 1950, Darlington Raceway has seen some of motorsports most talented drivers thunder to Victory Lane. In 2009, a NASCAR tradition, the Southern 500® presented by, will return as Darlington Raceway celebrates 60 Seasons of Racing.

Be a part of history when Darlington Raceway celebrates 60 years of racing in 2009. Tickets to the 2009 Southern 500® presented by, as well as the NASCAR Nationwide Series Diamond Hill Plywood 200 are on-sale now. Tickets can be purchased by calling the Darlington Raceway ticket office at 866-459-RACE or online at

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